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Social Business Power Rankings

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The editors at Best Masters Degrees decided to research the topic of

SOCIAL BUSINESS POWER RANKINGS

Simply having a Facebook page and a Twitter account doesn't mean a business is necessarily effective at connecting with customers through social media - let alone being leaders in their industries. According to the Dachis Group's Social Business Index, these 20 companies are doing something right.

The Walt Disney Co.


- Industry Media
- Location Burbank, California
- Rank 1 (tie)
- Score 2,703

Viacom (National Amusements Inc.)


- Industry Media
- Location Dedham, Massachusetts
- Rank 1 (tie)
- Score 2,703

News Corp.


- Industry Media
- Location New York, New York
- Rank 3
- Score 2,581

Zynga


- Industry Entertainment and games software
- Location San Francisco, California
- Rank 4
- Score 2,474

NBC Universal


- Industry Radio broadcasting and programming
- Location New York, New York
- Rank 5
- Score 2,466

Google


- Industry Internet search and navigation services
- Location Mountain View, California
- Rank 6
- Score 2,366

NIKE


- Industry Footwear manufacturing
- Location Beaverton, Oregon
- Rank 7
- Score 2,341

Time Warner


- Industry Media
- Location New York, New York
- Rank 8
- Score 2,336

Unilever PLC


- Industry Seasoning and dressing manufacturing
- Location London, United Kingdom
- Rank 9
- Score 2,307

NBA


- Industry Professional sports teams and organizations
- Location New York, New York
- Rank 10
- Score 2,286

Microsoft Corp.


- Industry Development tools, operating systems and utilities software
- Location Redmond, Washington
- Rank 11
- Score 2,279

Procter & Gamble


- Industry Personal care products manufacturing
- Location Cincinnati, Ohio
- Rank 12
- Score 2,276

Coca-Cola


- Industry Soft drink manufacturing
- Location Atlanta, Georgia
- Rank 13
- Score 2,275

WWE


- Industry Arts, entertainment and recreation sector
- Location Stamford, Connecticut
- Rank 14
- Score 2,264

Kraft Foods


- Industry Food manufacturing
- Location Silver Spring, Maryland
- Rank 15 (tie)
- Score 2,258

Nestle


- Industry Dairy products manufacturing
- Location Vevey, Switzerland
- Rank 15 (tie)
- Score 2,258

Discovery Communications


- Industry TV broadcast and cable networks
- Location Silver Spring, Maryland
- Rank 17
- Score 2,256

L'Oreal


- Industry Personal care products manufacturing
- Location Clichy, France
- Rank 18
- Score 2,252

Samsung Electronics


- Industry Memory chip and module manufacturing
- Location Seoul, South Korea
- Rank 19
- Score 2,242

Electronic Arts


- Industry Entertainment and games software
- Location Redwood City, California
- Rank 20
- Score 2,235

Understanding the rankings

The Social Business Index (socialbusinessindex.com) analyzes social platforms such as Twitter, Facebook, YouTube and others. The index, which covers about 25,0000 companies and 27,000 brands, detects behaviors and activities exhibited by these companies and analyzes their execution and effectiveness at driving outcomes such as brand awareness, brand love, mind share and advocacy.

* Scores measured Nov. 8, 2012



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