25 Best Master’s Degrees in Marketing 2020

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The following list is a review of the 25 Best Master's Degrees in Marketing for 2020. Each program is located in the United States and is perfect for students and working professionals seeking high-level positions in marketing.

Specialists in the field of marketing work by servicing businesses and non-profit organizations, AKA analyzing consumer demand, and promoting goods and services. They design advertising and public-relations campaigns, coordinate sales strategies, and enhance brand awareness through various media and platforms. Master's degree holders qualify for careers heading marketing and public relations departments.

The median salary in 2017 for advertising, promotions, or marketing management was $129,380, according to the U.S. Bureau of Labor Statistics. The agency predicts 10 percent job growth in marketing – better than the average profession – from 2016-26. Master's degree programs typically require a bachelor's degree with a minimum grade-point average, school transcripts, letters of recommendation, a personal statement or essay, and an acceptable score on the Graduate Record Examination.

Ranking Methodology: "It's science!"

The researchers and writers at Best Master's Degrees don't make recommendations based upon preference– we back our rankings with science. Here's a quick breakdown of how we organize ranking data:

  • Finances (40%)
  • Academic Rigor (35%)
  • Student Gratification (25%)

Nearly half of the data used to score each ranking involves finances and are acquired from sources such as the National Center for Education Statistics, the U.S. Department of Labor, U.S. Department of Education, Glassdoor, and PayScale. Financial data encompasses the cost of tuition, fees, and class supplied; the average price of living; access to financial aid and social services; and lastly, the projected annual salary acquired from degree outcomes and income for loan repayment. The second largest category of information involves the quality of education, how competitive degree applicants should be for consideration, and how exclusive a degree program is overall. The final 25 percent of collected data is dependent on student and alumni reviews from sources such as PayScale, Rate My Professor, and Students Review.

Want to Learn More?

The amount of information available for specific degrees are plentiful, and Best Master's Degrees aims to provide as many resources as we can. Check out our Methodology page for more information and resource links.

 

#25 – University of Wisconsin

Master of Science in Brand and Product Management

Madison, WI
Website

The University of Wisconsin – Madison, with a history dating back to 1848, has an enrollment of more than 44,000 students. About 14,000 of them are in graduate school as there are 148 master's degree programs. Earning a master's at the university's Center for Brand and Product Management involves a minimum of 30 credit hours of coursework, and applied learning. The required core courses cover Data Analysis, Business Accounting, Financial and Marketing Operations, Strategic Management, Marketing Research and Analysis, Economics for Managers, Product Development, Brand Strategy, and Marketing Communications. Among the options for elective classes are product design, organizational behavior, entrepreneurial management, e-business, and qualitative research. Graduate-level certificates are available in business analytics, entrepreneurship, strategic innovation, and sustainability. The university also offers a Master's of Business Administration in Marketing research degree program that focuses on data analytics, consumer behavior, and psychology. The job-placement rate for graduates is 97 percent.

#24 – University of Colorado

Master of Science in Marketing

Denver, CO
Website

The University of Colorado in downtown Denver, founded in 1912, enrolls about 20,000 students. Forty-one percent of them are pursuing graduate degrees. The institution's location provides a blend of vibrant urban culture with the natural splendor of the nearby Rocky Mountain National Park. The 30-credit-hour master's program in marketing is available full- and part-time, on campus or online. Terms begin in the fall, spring and summer. The core courses are Marketing Dynamics in the 21st Century, Marketing Strategy, Consumer Intelligence, and Marketing Intelligence and Metrics. Elective classes include Big Data and Customer Relationship Management, Brand Identity and Integrated Marketing, Hot Topics in Digital Marketing, and Marketing Sustainability. Students may specialize in Advanced Market Analysis, Brand Communications, Global Marketing, High-Tech Entrepreneurial Marketing, Marketing Intelligence and Strategy, Marketing and Global Sustainability, or Sports and Entertainment Marketing.

#23 – Purdue University

Master of Science in Marketing

West Lafayette, IN
Website

A large public research university established in 1869, Purdue offers 70 master's and doctoral degree programs. The institution's Krannert Graduate School of Business is the 47th-best such college in the country, according to U.S. News & World Report. The master's degree in marketing takes a full-time student one year to complete on average. Terms start in July, with class sizes of 20-25 students. The program begins with required courses in persuasive communications, marketing analysis and planning, marketing management, and business analytics. In the fall, students must take four of the following elective classes: Brand Management, Digital Marketing Strategy, Marketing Research, New Product Development, Marketing Analytics, and Business Marketing. A marketing consulting project is required in the spring, along with additional electives. The program also features consulting projects, small-group immersion courses, career mentorship, and marketing forums. Graduates often obtain employment in brand management, marketing consulting, marketing research and analytics, and business development.

#22 – Vanderbilt University

Master of Marketing

Nashville, TN
Website

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Founded in 1873, Vanderbilt is an independent, privately supported school. About 13,000 students – 6,000 of them in graduate and professional programs – attend classes in 10 colleges. The master's degree in marketing is a 10-month, 31-credit-hour program. The university does not require work experience, but strongly recommends the completion of an internship in marketing or a related field before enrolling. In addition to the usual entrance requirements is an evaluative interview. In 2019, the typical class size was 22 students, nearly three-quarters of whom were women. The average marketing master's student had an undergraduate GPA of 3.56 and a GRE score of 306. Courses cover Ethical Marketing, Business, and Marketing Fundamentals, Statistics, Consumer Insights for Marketing Decision Making, Pricing Strategies, Consumer Analysis, Quantitative Analysis for Marketing Decision Making, Selling Strategy, Marketing Plan Development, Marketing Analytics, and Brand Management. Graduates get jobs as marketing analysts, social media coordinators, sales account coordinators, and consumer insight analysts.

#21 – American University

Master of Science in Marketing

Washington, D.C.
Website

American University, established in 1893, fulfilled George Washington's dream of an institution of higher learning in the nation's capital. Placing 69th in the latest U.S. News & World Report rankings, this Methodist-affiliated school has an enrollment of more than 12,000 students. Ninety-four percent of the faculty members hold the highest degrees in their fields. There are 87 types of master's degrees, including 27 that may be earned online. The master's in marketing at the university's Kogod School of Business is a 30-credit-hour program. Part of the curriculum is an applied client project, in which a student works with a local events-marketing firm to lead a campaign involving market research, strategic planning, implementation, and evaluation. Following an introductory session in Understanding the Marketplace and Consumer, students must take the following courses: Digital Advertising and Search Engine Marketing, Managing Digital Brand Identities, Entertainment Marketing, Data-Driven Marketing, and Customer Management, Integrated Marketing Communications, Brand Strategy, and Research for Marketing Decisions.

#20 – Temple University

Master of Science in Marketing

Philadelphia, PA
Website

Temple University, a large public university with roots dating to 1884, is comprised of 17 colleges. The university's eight campuses include sites in Rome and Tokyo. Students choose from more than 570 degree programs, taking classes with an excellent student-to-faculty ratio of 14:1. Temple's Fox School of Business, founded in 1918, enrolls more than 9,000 students and employs 200 full-time professors. Required coursework covers marketing research and insights, marketing management, consumer and buyer behavior, managerial decision strategies, and data- and financial-driven marketing. In addition, students must take five of the following specialization classes, which are provided exclusively online: Leadership Development, Foundations for Data Analytics, Marketing Communications, Marketing Management in the Digital Marketplace, International Marketing, Quantitative Methods, Product and Brand Management, Mobile Marketing and Communication, and Pricing Strategies and Tactics. Semesters begin in August and January. Completing the program takes three semesters on average for full-time students, and as long as two and a half years for part-timers.

#19 – Hofstra University

Master of Science in Marketing

Long Island, NY
Website

About 11,000 students, of whom 2,900 are in graduate school, attend this private university. The student-faculty ratio is 13:1, and 91 percent of the professors hold the highest degrees in their fields. U.S. News & World Report ranks Hofstra No. 140 in the country, with the 90th-best business college. The master's program in marketing is crafted to meet the needs of working professionals who wish to qualify for higher-level positions. The core courses in the 30-credit-hour program are Marketing Analysis and Management, Research and Analytics for Marketing Decisions, Consumer Behavior in the Global Environment, Advanced Strategic Planning in Marketing with a Global Perspective, Advanced Quantitative Analysis for Managers, and a research seminar. In addition, students must take four elective classes. There are 11 options, including a marketing internship. Another requirement is the completion of a residency workshop in Library Information Resources, Calculus for Business Applications, Information Technology, or Statistics for Business Applications. Additional workshops may be mandated, depending upon a student's previous coursework.

#18 – DePaul University

Master of Science in Marketing

Chicago, IL
Website

DePaul University, a private university that traces its history to 1898, is the largest Catholic postsecondary institution in the country. It enrolls about 22,500 students, nearly 8,000 of whom are in graduate school. DePaul is proud of its diversity, noting that about 40 percent of the students are racial minorities. U.S. News & World Report ranks DePaul at No. 119 nationally. Ten colleges offer more than 300 degree programs, with a student-faculty ratio of 15:1. Ninety-two percent of students who earned graduate degrees in 2017 were either employed or continuing their education by the following year. The master's in marketing program entails taking eight required courses: Decisions in Marketing Management, Market Research, Analytical Tools, Marketing Strategies and Planning, Consumer Behavior, Business Communication, Monetizing Marketing Strategy, and Managing for Effective and Ethical Organizational Behavior. In addition, students must complete four elective classes in one of the following areas of interest: Sales Leadership, Digital Marketing, Marketing Strategy, and Planning, or Healthcare.

#17 – Saint Joseph's University

Master of Science in Marketing

Philadelphia, PA
Website

Saint Joseph's enrollment of more than 9,200 students includes about 3,000 in graduate schools. There are 53 advanced degree programs from which to choose. The university's Haub School of Business has received high marks from a number of ranking organizations, including the Princeton Review and Forbes. According to the U.S. News & World Report, the college offers the nation's ninth-best undergraduate marketing programs and the 13th-best graduate programs in the field. More than 2,500 students are taking business classes. The master's degree in marketing is available on campus and online; full-time or part-time. Students may choose to specialize in either International Marketing, on campus, or Customer Analytics and Insights online. The required 30 credit hours of coursework focuses on consumer behavior, marketing, and consumer trends, marketing analytics, and marketing research. There are also "opportunities for interaction with business leaders, live case studies and personalized interaction with top-notch faculty," according to the university.

#16 – The University of Alabama

Master of Science in Marketing

Tuscaloosa, AL
Website

The University of Alabama, a large public institution with roots dating to 1820, consists of 13 colleges and schools. The student enrollment exceeds 38,000. U.S. News & World Report ranks U of A in a tie for the No. 129th-best in the country overall and rates its online graduate business programs No. 10. Earning a master's degree in marketing requires 30-33 credit hours of classes, depending upon the specialization and focused area of study, which typically takes two semesters to complete. Students may specialize in either Marketing Analytics or Digital and Social Media Marketing. Those who choose management as their area of study must take classes in Global Marketing Management and Advanced Marketing Analysis, in addition to electives. Core courses in the professional sales area of study are Global Market Management, Client-Based Marketing Consulting, Advanced Marketing Analysis, as well as Personal Selling and Sales Management. Students with undergraduate degrees in fields other than business may also apply for the master's program.

#15 – The University of Cincinnati

Master of Science in Marketing

Cincinnati, OH
Website

This public school traces its history all the way back to 1819. Today, it educates 44,000 students – 20 percent of them from other countries – and offers more than 250 degree programs. The Cincinnati area is home to nine Fortune 500 companies, which benefits those enrolled in UC's Lindner College of Business which was founded in 1906. Graduate students work on marketing projects with professionals at General Electric, P&G, Johnson & Johnson and other locally based corporations. The marketing master's program, available full time and part time, can be completed in as little as nine months. Core courses consist of classes such as Marketing Strategies, Marketing Research, Buyer Behavior, International Marketing, Marketing Ethics, and Career Management. There are a dozen classes from which to choose for 16 additional credit hours. Students lacking undergraduate business degrees must also take courses in Marketing Foundations, Data Analysis, Accounting, and Economics. Over 75 percent of the program's graduates find a full-time job upon completion, with an average annual salary of $47,000, within three months.

#14 – Syracuse University

Master of Science in Marketing

Syracuse, NY
Website

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Syracuse University is a large private university founded in 1831 as a Methodist Episcopal seminary. It has been a nonsectarian school since 1920. SU consists of 13 colleges and schools that offer more than 200 advanced degree programs. The enrollment of approximately 23,000 students represents all 50 states and 126 countries. U.S. News & World Report ranks Syracuse at No. 53 for the nation. Around 2,000 students attend classes in the business school, called the Whitman School of Management. The master's degree in marketing is a 30-credit-hour curriculum that students may take full-time or part-time. The university stipulates that "significant work experience is desirable," but not required for program applicants. The core courses are Economic Foundations of Business, Understanding Financial Statements, Accounting for Managerial Decisions, Fundamentals of Financial Management, Data Analysis and Decision Making, Creating Customer Value, Managing the Marketing Mix, and a seminar in Marketing Research. Students also must take five elective classes.

#13 – Clemson University

Master of Science in Marketing

Greenville, SC
Website

Founded in 1889 as an agriculture college, Clemson now enrolls about 23,000 students in seven schools that offer more than 100 graduate degree programs. In addition to the main campus in the city of Clemson, there are educational sites in five other South Carolina communities. The university is No. 24 in U.S. News & World Report's 2019 national rankings. The College of Business in Greenville plans to nearly double its classroom space with the opening of a new building in 2020. The college collaborates with area businesses, industries, non-profit organizations, as well as civic and government agencies. Professional work experience is among the entrance requirements for the master's program in marketing. The curriculum combines coursework, seminars and a research project. Earning the degree takes one year for full-time students and two years for part-timers. Core courses are Statistical Methods, Advanced Marketing Strategy, Marketing Research, Quantitative Marketing Methods, and Buyer Behavior.

#12 – University of South Florida

Master of Science in Marketing

Tampa, FL
Website

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A large institution with more than 50,000 students in 14 colleges, USF ranks 58th in the U.S. News & World Report rankings of the best postsecondary schools in the country. In 2017, it produced more Fulbright Scholars than any other university. The Muma College of Business is the No. 29 ranked department in the United States, according to The Best Schools. The master's in marketing is a 30-34 credit hour program known for being research-intensive and designed for professionals already employed in the field. Students choose one of three emphasis options: Marketing Analytics, Digital Marketing, and Brand Management, or Supply Chain Management. Those lacking an academic background in business must take statistics and marketing classes. Students with undergraduate degrees in business other than marketing may be eligible to waive the statistics requirement. Holding a bachelor's degree in marketing means not having to take either class. Core courses for all students are Creativity in Marketing, Marketing Analytics, Consumer Behavior Insights, Digital Marketing, and Marketing Strategy.

#11 – University of Houston

Master of Science in Marketing

Houston, TX
Website

The University of Houston, which enrolls more than 45,000 students, consists of 14 colleges that offer 282 types of degrees, including 105 master's programs. It ranks 91st among public universities and 171st overall in the nation, according to U.S. News & World Report. Houston is the country's fourth-largest city and is home to 26 Fortune 500 companies. MSN Now rates the metropolitan area as the best place in the United States for recent college graduates. The master's in marketing program is a 36-credit-hour curriculum that takes one year to complete, depending upon whether a student is full-time or part-time. In addition to the usual entrance requirements, selected applicants must take part in personal interviews. Earning the degree entails completing a professional project and taking foundation courses in Financial Accounting, Quantitative Analysis for Business Decisions, Marketing Administration, and Practical Marketing Analysis. In addition, students must take multiple classes in one of six areas of interest: Digital Marketing, Marketing Analytics, Selling and Sales Management, Product Management, Entrepreneurship, and Technology.

#10 – Georgia State University

Master of Science in Marketing

Atlanta, GA
Website

This public university, founded in 1913, consists of 10 colleges and schools on seven campuses in the Atlanta metropolitan area. The students, who represent all 50 states and more than 170 countries, select from over 250 degree programs. The city leads the nation in Fortune 500 companies. Among the corporations that recruit graduates of GSU's J. Mack Robinson College of Business are Home Depot, UPS, Georgia Pacific, and Coca-Cola. Employed students in the marketing master's program receive an average salary increase of 50 percent within three months after graduating. They may continue working or perform internships while taking classes. The core courses are Marketing Management, Buyer Behavior, Marketing Research, International Marketing, Product Management, Digital and Social Media Marketing, Customer Relationship Management, and Data-Driven Marketing. Students with bachelor's degrees in non-business fields may also have to take classes in economics, accounting, and statistics. Program applicants are required to do interviews either in-person or via Skype.

#9 – Northwestern University

Master of Science in Integrated Marketing Communications

Evanston, IL
Website

northwestern-university-best-online-mis-degree-programs

This prestigious private school, just north of Chicago, dates back to 1851. It placed 10th in the U.S. News & World Report's university rankings for 2019. The faculty and alumni have won 19 Nobel Prizes and 38 Pulitzer Prizes. With an enrollment of 21,000, the student to faculty ratio is an outstanding 6:1. The university's Medill Business School is the sixth-best in the nation, according to U.S. News. The master's in Integrated Marketing Communications program involves not only coursework but also practical experience working with companies and the opportunity to study abroad in one of 50 countries. Core courses are Consumer Insight, Financial Accounting, Marketing Management, Strategic Process, and Marketing Research. Students also must complete 10 elective classes in one of three areas of interest: Consumer Insights and Analysis of Consumer Data, Messages, and Content – including brand strategy and strategic communication – or Media Channels and Platforms. A statistics course is required for those who do not take it as undergraduates.

#8 – University of Texas at Dallas

Master of Science in Marketing

Richardson, TX
Website

UT Dallas, in a suburban community 20 miles north of downtown, enrolls nearly 30,000 students in eight schools. Times Higher Education ranked the university No. 2 in the United States and No. 31 worldwide among postsecondary institutions less than 50 years old. Two-thirds of the seniors in 2017 graduated with no student debt, a testament to the affordability and financial aid at UT Dallas. The Master's of Business Administration program at the Naveen Jindal School of Management is the best in the country in terms of salary-to-debt ratio, according to U.S. News & World Report. The Master's in Marketing program provides more than 60 classes from which to choose. In addition to 15 semester hours of core courses, students take specialized classes in one of six tracks: Advertising and Branding, Business Development and Sales, Digital Advertising and Marketing, Marketing Analytics and Consumer Insights, Product Management, or Marketing Management. The program requires one to two years to complete.

#7 – Michigan State University

Master of Science in Marketing Research

East Lansing, MI
Website

Founded in 1855 as an agriculture college, this university now enrolls 50,351 students from all 50 states and 142 countries. The TFE Times ranked the Marketing Research Masters Degree at MSU's Eli Broad College of Business as the seventh-best program of its kind in the United States. The 34-credit-hour curriculum is available on campus, which takes one year to complete; and online, which entails 19 months of study. Courses include Communications, Marketing Management, Marketing Analysis, Consumer Insights, Research Design, New Design Methods, Experimental Design, Marketing Research for Decision Making, Qualitative Research, Consulting in Marketing Research, Advanced Marketing Research, as well as International Marketing Research and Data Mining. Students also must take part in a consulting project and perform an internship. MSU accepted 38 percent of program applicants, with an average undergraduate GPA average of 3.67 in 2018. All graduates of the class obtained employment. Program graduates qualify for positions with corporations, consulting firms, advertising agencies, or marketing research companies.

#6 – University of Southern California

Master of Science in Marketing

Los Angeles, CA
Website

Nearly 48,000 students, more than half of them in graduate degree programs, are enrolled at this private university that traces its history to 1880. USC ranked 17th among more than 1,000 postsecondary schools in the Wall Street Journal / Times Higher Education survey. Alumni have won nine Nobel Prizes, and the current 4,000 full-time faculty members include five Nobel laureates. In the fall of 2018, more than two-thirds of the student body were racial minorities, and 24 percent represented other countries. The 30-credit-hour Master's in Marketing program features two academic tracks: quantitative, data-driven and marketing analytics; and consumer behavior. Core courses in both tracks are Marketing Management, Business Analytics, Marketing Analytics, Marketing Strategies, and Management Communications. Students specializing in analytics must also take classes in Consumer Insights and International Marketing, while those in the second track are required to complete courses in Internet Marketing and Consumer Behavior.

#5 – University of California Los Angeles

Master of Business Administration / Business Analytics

Los Angeles, CA
Website

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Founded in 1881, this school has grown into a large institution that offers 337 types of degrees, including 150 graduate programs. UCLA is known for its stringent academic standards and selective admissions policies. It accepts less than 20 percent of freshman applicants. Over 100,000 students, more than at any other U.S. university, apply every year. Two-thirds of those selected for 2017-18 had an average high school GPA of 4.3. UCLA faculty, alumni and researchers have won 24 Nobel Prizes. The Anderson School of Management offers a Master's program in Business Administration with various specializations, including Marketing Analytics. Courses include Marketing Management, Customer Assessment, and Analytics. A full-time student can complete the curriculum in two years. In addition to the typical admission requirements, students must also complete interviews with university officials.

#4 – Johns Hopkins University

Master of Science in Marketing

Baltimore, MD
Website

This esteemed private institution, which dates to 1876, was the first research university in the United States. It tied for 10th place in U.S. News & World Report's 2019 rankings of the nation's top universities and was No. 12 in the world on the Wall Street Journal / Times Higher Education list. Faculty and alumni have won 37 Nobel Prizes combined. The university is extremely selective, having accepted less than 10 percent of applicants for the class of 2022. The Master's in Marketing program at the Carey Business School is a 36-credit hour program, on campus and online, that takes full-time students one year to complete. The core courses are Accounting and Financial Reporting, Business Communication, Business Law, Business Leadership and Human Values, Decision Models, Marketing Management, Statistical Analysis, Consumer Behavior, Marketing Research, and Marketing Strategy. Students who win admittance to the program have a median undergraduate GPA of 3.45 and an average of six months of full-time work experience.

#3 – University of Maryland

Master of Science in Marketing Analytics

College Park, MD
Website

Established in 1856 as an agriculture school, this public research university is just outside Washington, D.C. More than 41,000 students, representing all 50 states and 118 countries, are enrolled in a dozen colleges and schools. UMD is the 63rd-best university in the country, according to U.S. News & World Report; and No. 8 on the Kiplinger's Personal Finance list of "best value colleges." It has earned the "public Ivy" designation for maintaining academic quality comparable to the Ivy League's private schools. The university's Robert H. Smith School of Business, with roots dating to 1921, offers the 24th-best graduate business programs in the United States, according to The Financial Times. The school has partnerships with corporations like Amazon and IBM, as well as federal government agencies in the nation's capital. The Master's program in Marketing Analytics takes 10 or 16 months to complete, depending upon the specialization. Core courses are Market-Based Management, Customer Analysis, Advanced Marketing Analysis, Statistical Programming, Business Communications, Business Ethics, Data Science, as well as Marketing Research and Analysis.

#2 – Texas A&M University

Master of Science in Marketing

College Station, TX
Website

Founded as the Agricultural and Mechanical College of Texas back in 1876, Texas A&M University is now one of the 10 largest postsecondary U.S. schools in terms of enrollment. More than 64,000 students take classes on the main campus in College Station, which is near Dallas, Houston, and Austin. A public research university, A&M placed 66th in the 2019 U.S. News & World Report national rankings. It has earning No. 1 ratings for six-year graduation rate, best value, and the most graduates who have become CEOs of Fortune 500 companies. U.S. News lists the Mays Business School No. 36 in the nation. A 3.5 baccalaureate GPA, a quantitative GRE score of 153 and a GMAT score of 600 are recommended, but not required, for graduate programs. Before beginning the Master's in Marketing, students must complete courses in Research Statistics, Accounting Concepts and Procedures, and Financial Management; and surveys of marketing and management. The program takes 16 months to finish.

#1 – Columbia University in the City of New York

Master of Science in Marketing Science

New York City, NY
Website

A member of the Ivy League, Columbia tied for third in the U.S. News & World Report's 2019 national university rankings. The Columbia Business School, established in 1916, is older and larger than nearly any other such college. It placed eighth internationally in the latest U.S. News survey, and second in the Americas in a 2017 Financial Times report. CBS accepts less than 20 percent of student applicants. Ninety-two percent of graduates secure employment within six months, with a median base salary of $125,000. The Master's in Marketing Science is a two-semester program with a STEM-eligible curriculum that focuses on marketing analytics. A Probability and Statistics course is a prerequisite, and students are also advised to take classes in marketing management and microeconomics before applying for the program. The core courses are Mathematical Methods, Marketing Models, Multivariate Statistics, Marketing Research, and Strategic Consumer Insights. In addition, students must take electives and either write a thesis or complete a Ph.D.-level class.