25 Best Affordable Master's Degrees in Marketing

The following is a review of the 25 Best Master's Degrees in Marketing for 2020. Marketing professionals design sales strategies based on their understanding of consumer behavior and demand, and craft advertising campaigns to promote products and services. Positions are available in private companies, government agencies, non-profit organizations, and research institutes. Among the career opportunities are jobs as managers of marketing, advertising, promotions, sales, and public relations departments.

According to the federal Bureau of Labor Statistics, the median salary for such managers was about $130,000 in 2017. The agency predicts a ten percent increase in marketing positions by 2026, which means an additional 23,800 jobs, which is a slightly faster growth rate than the average profession. Typical entrance requirements for admittance to a master's program include a bachelor's degree in marketing or a related field, student transcripts, a minimum undergraduate GPA , letters of recommendation, an essay or personal statement, a resume, an acceptable score on either the Graduate Records Examination or the Graduate Management Admission Test, and payment of an application fee.

Ranking Methodology: "It's science!"

The researchers and writers at Best Master's Degrees don't make recommendations based upon preference– we back our rankings with science. Here's a quick breakdown of how we organize ranking data:

Finances (40%)
Academic Rigor (35%)
Student Gratification (25%)

Nearly half of the data used to score each ranking involves investments and are acquired from sources such as the National Center for Education Statistics, the U.S. Department of Labor, U.S. Department of Education, Glassdoor, and PayScale. Financial data encompasses the cost of tuition, fees, and class supplied; the average price of living; access to financial aid and social services; and lastly, the projected annual salary acquired from degree outcomes and income for loan repayment. The second largest category of information involves the quality of education, how competitive degree applicants should be for consideration, and how exclusive a degree program is overall. The final 25 percent of collected data is dependent on student and alumni reviews from sources such as PayScale, Rate My Professor, and Students Review.

#25 – DePaul University

Master of Science in Marketing

25 Best Affordable Master’s Degrees in Marketing

#25 – DePaul University

Chicago, IL

#24 – University of Southern California

Los Angeles, CA

#23 – American University

Washington, D.C.

#22 – Hofstra University

Long Island, NY

#21 – University of Tampa

Tampa, FL

#20 – Johns Hopkins University

Baltimore, MD

#19 – Northwestern University

Evanston, IL

#18 – Vanderbilt University

Nashville, TN

#17 – Temple University

Philadelphia, PA

#16 – Columbia University

New York City, NY

#15 – University of Cincinnati

Cincinnati, OH

#14 – The University of Alabama

Tuscaloosa, AL

#13 – Texas A&M University

College Station, TX

#12 – Clemson University

Greenville, SC

#11 – University of Maryland, College Park

College Park, MD

#10 – Michigan State University

East Lansing, MI

#9 – University of Houston

Dallas, TX

#8 – Georgia State University

Atlanta, GA

#7 – University of California Los Angeles

Los Angeles, CA

#6 – University of Colorado

Denver, CO

#5 – The University of Texas at Austin

Austin, TX

#4 – University of South Florida

Tampa, FL

#3 – University of Texas at Dallas

Richardson, TX

#2 – University of Wisconsin – Madison

Madison, WI

#1 – CUNY Bernard M Baruch College

New York City, NY