12 Most Affordable Master’s in Marketing Online Degrees 2020

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From the very inception of human civilization, marketing has been an essential tool. Think about it – when certain people became chieftains or rulers over large swaths of land, they had to offer a justification for why they should lead rather than others. Or when small communities started to trade their goods, they had to explain why their wheat or sheep were better than the towns down the road. In both cases, some kind of marketing was occurring, because of marketing deals with managing relationships, generally relationships either of exchange or of power.

According to the American Marketing Association, marketing is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large." That is a wide set of relationships! In today's world, marketing is absolutely essential for any business to survive and thrive and also continues to be essential in the world of politics. 

Though marketers traditionally identified customers, developed advertising campaigns, and oversaw distribution and sales, nowadays marketing professionals utilize insights from the social sciences, neuro and social psychology, economics, sociology, and mathematics, among other disciplines, to identify target audiences, refine messaging and product development, and to cultivate economic and political or social relationships. And many large companies don't just hire a marketing team to work on the business side of things: they will hire individuals with marketing backgrounds to be part of the public-facing aspect of the company.

Ever heard of a "public relations specialist"? Well, that's just a marketing expert working on the public or social face of a company or individual. With the boom in social media and other emerging technologies, having an inhouse public relations or marketing expert who is versed in the latest technologies and how they can be deployed for marketing purposes is an absolute must. 

In fact, the most cutting edge areas of marketing today occurs where science, marketing, and technology intersect. Current innovations in the world of marketing include things like smart mirrors, which allow customers to take selfies using a mirror that can impose an outfit from a company catalog over the customer. Virtual footwear, which is similar to smart mirrors, allows shoppers to view footwear from a variety of angles, and even beer brewers are experimenting with interactive bottles that light up to enhance the drinking experience.

Of course, digital marketing has become a central plank of almost every business because of the prevalence of online and social media platforms for connecting and commerce. In many cases, E-commerce and social media marketing have displaced traditional marketing techniques. Methods like search engine optimization and search engine marketing have become essential elements of business, particularly because of the power of search engines like Google. 

Another strategy that marketing professionals have adopted is the influencer marketing campaign, which is effectively the technique of getting an individual with a large social media footprint to endorse, use, and even just mention a product. This practice can actually result in a spike in sales.

If you are interested in obtaining an advanced degree in marketing, then you will also be happy to hear that job prospects in the industry are quite good, with the Bureau of Labor Statistics predicting that jobs will grow by at least 10% over the next decade, which is above the average for job growth as a whole. And, of course, the even better news is that marketing professionals make a hefty paycheck. The average pay for a marketing professional is $132,620 annually, which makes sense given how essential marketers are to a thriving and healthy business.

So, if you are considering an advanced degree in marketing, then check out our list of the 12 Most Affordable Master's in Marketing Online for 2020!

Ranking Methodology: "It's science!"

The researchers and writers at Best Master's Degrees don't make recommendations based upon preference – we back our rankings with science. Here's a quick breakdown of how we organize ranking data:

  • Finances (40%)
  • Academic Rigor (35%)
  • Student Gratification (25%)

Nearly half of the data used to score each ranking involves finances and are acquired from sources such as the National Center for Education Statistics, the U.S. Department of Labor, U.S. Department of Education, Glassdoor, and PayScale. Financial data encompasses the cost of tuition, fees, and class supplied; the average price of living; access to financial aid and social services; and lastly, the projected annual salary acquired from degree outcomes and income for loan repayment. The second-largest category of information involves the quality of education, how competitive degree applicants should be for consideration, and how exclusive a degree program is overall. The final 25% of collected data is dependent on student and alumni reviews from sources such as PayScale, Rate My Professor, and Students Review. 

Want to Learn More? 

The amount of information available for specific degrees is plentiful, and Best Master's Degrees aims to provide as many resources as we can. Check out our Methodology page for more information and resource links.


#12 – Walsh College 

Master of Science in Marketing

Troy, MI

Walsh College is located in Troy, MI, and is a non-profit business school that offers a variety of professional degrees in business and business-related fields. WC offers a Master of Science in Marketing degree online. The program includes an emphasis on marketing theory and practice, as well as careful attention to human behavior to help marketing professionals cultivate new markets and retain the loyalty of customers. More than 80% of WC's faculty are working professionals, which means that students will not only gain insight into theory but also benefit from years of experience working in the industry. Overall, the degree consists of ten courses that include core classes, electives, and a capstone experience. Classes in the program include Marketing Application and Metrics, Fundamentals of Leadership, and Public Relations Strategies. Admission to the program requires a bachelor's degree from a regionally accredited institution with a cumulative GPA of at least 2.75. Applicants are not required to submit GRE scores. 

Graduate Tuition/Fees: $14,130


#11 – Texas A&M University-Commerce

Master of Science in Marketing

Commerce, TX

Serving Northeast Texas, Texas A& M University-Commerce is a mid-sized public research university located in Commerce, Texas, in the greater Dallas-Fort Worth region. TAMUC offers a Master of Science in Marketing online through the Department of Marketing and Business Analytics. The online program is especially calibrated for working professionals and seeks to prepare individuals to assume managerial positions in marketing. For students with a background in management, the program consists of 30 credits that can be completed within two years. For individuals without a background in management, the program is 42 credits. The curriculum consists of core classes and electives that can be grouped into one of two minors: Marketing Analytics or Digital Marketing. Classes in the program include Consumer and Buyer Behavior Analytics, Integrated Marketing Communications and Promotions, and Product Innovation and Supply Chains. Admission requires a bachelor's degree from a regionally accredited university, GRE test scores, and at least one letter of recommendation. 

Graduate Tuition/Fees: $3,630 in-state; $11,100 out-of-state


#10 – Golden Gate University 

Master of Science in Marketing

San Francisco, CA

Golden Gate University is located in San Francisco and is a small private university that specializes in professional programs. GGU offers a Master of Science in Marketing online. The program is taught by faculty who have extensive experience in the field of marketing, making the program highly practical and in touch with the latest trends and practices in the industry, and all online courses are taught by the same faculty who teach in the traditional program. Students can opt for one of three concentrations, including Digital Marketing, Marketing Analytics, or an Individualized program. Classes offered in the program include Market Strategy & Planning, Professional Skills for Business, and Integrated Marketing Communications. GGU's proximity to Silicon Valley is a major asset of the program, as guest speakers from the world of digital marketing are often invited to campus to speak to students and faculty on current issues. Because GGU is a smaller school, class sizes are smaller, which offers a more intimate setting where students get to know their teachers and classmates. 

Graduate Tuition/Fees: $18,900


#9 – Yeshiva University

Master of Science in Digital Marketing and Media

New York City, NY

Yeshiva University is a small private research university located in New York. The undergraduate program is shaped by a curriculum inspired by Modern Orthodox Jewish principles, while the graduate programs are not. YU offers an online Master of Science in Digital Marketing and Media through the Katz School of Science and Health. The program is specifically designed to train individuals in the new digital frontier of marketing, which has become a dominant domain in the field of marketing. Students gain a grasp of concepts like SEO, SEM, and data-driven insights for use in marketing work. The curriculum consists of ten classes, and students can choose from two distinct tracks: Digital & Social Strategies or Marketing Analytics. Students take classes like Marketing Management and Strategy, Consumer Behavior and Customer Relationship, and Web Design and User Experience. Applicants must submit transcripts for a bachelor's degree from an accredited institution, a personal statement, two letters of recommendation, and a resume. 

Graduate Tuition/Fees: $34,800


#8 – Marist College 

Master of Arts in Integrated Marketing Communication

Poughkeepsie, NY

Marist College was founded by the Marist Brothers, a Roman Catholic religious group, and is a small private liberal arts college located in Poughkeepsie, NY. The Communication Department at MC offers an online Master of Arts in Integrated Marketing Communication degree. The program is especially attuned to current digital interactive marketing. The program was developed by professionals in the industry, ensuring that the curriculum works with the most up-to-date theories, skills, and practices in the industry. The program can be pursued at either a full-time or part-time pace and can be completed in three to six semesters. Courses in the program include Social Media Strategies & Tactics, Principles of Integrated Marketing Communication, and Analytic Tools for Decision Making. MC promotes networking events on a regular basis through the Marist Career Development Services so that students can cultivate professional relationships. Students are also encouraged and assisted in finding internships with local and regional businesses. 

Graduate Tuition/Fees: $14,400


#7 – Southern New Hampshire University 

Master of Science in Marketing
Manchester and Hooksett, NH

Southern New Hampshire University is a low-residency large private university based in Manchester and Hooksett, NH, with over 87,000 students enrolled in their online programs. Among the many online programs offered at SNHU is an online Master of Science in Marketing. Individuals are trained in brand marketing, audience engagement, and learning how to cultivate customer loyalty. The program offers four different concentrations that individuals can choose from: Digital Marketing, Social Media Marketing, Marketing Research & Analytics, and New Media & Communications. The online courses are generally in an asynchronous format allowing for optimum convenience. Students take core classes like Integrated Marketing Communications, and Consumer Behavior and Marketing. There are also numerous electives to choose from like Communication, Media & Society, and Ethical and Legal Issues in Marketing. The program at SNHU offers five different start dates and admission is on a rolling basis. Applicants are not required to submit GRE or GMAT test scores. 

Graduate Tuition/Fees: $13,840 in-state; $27,130 out-of-state


#6 – University of Texas at Dallas 

Master of Science in Marketing

Richarson, TX

A large research institution of higher education, the University of Texas at Dallas is located in Richardson, Texas. UTD actually began as a research arm of Texas Instruments, until it was given to the state of Texas and incorporated into the state's university system. UTD offers a Master of Science in Marketing online through the Naveen Jindal School of Management. The curriculum consists of 12 courses, which are divided between core courses and electives. Classes in the program include Marketing Web Analytics & Insights, Technology and New Product Development, and Spreadsheet Modeling and Analytics. All classes are based on pre-recorded lectures and presentations so that students can access them at their convenience. Some exams will require a proctor, but UTD works with students to help them find proctors or testing services that meet UTD regulations. Applicants must submit a resume, one letter of recommendation, a personal statement, as well as a bachelor's degree from an accredited institution. Applicants can receive a waiver for GRE scores by possessing a bachelor's degree with a 3.5 GPA or higher.

Graduate Tuition/Fees: $13,458 in-state; $26,852 out-of-state


#5 – Saint Joseph's University 

Master of Science in Marketing

Philadelphia and Lower Merion, PA

Saint Joseph's University was originally founded in 1851 and is a small private Jesuit university located in Philadelphia and Lower Merion, PA. SJU offers an online Master of Science in Marketing degree. The program is especially focused on equipping individuals already in the marketing world to advance their career by giving them the skills, practices, and theoretical knowledge needed for success in the industry. The SJU program was ranked No.12 in 2017 by U.S. News & World Report. The online degree offers one specialization: Customer Analytics and Insights. The concentration focuses on helping marketers understand their current and potential customer base. Classes in the program include Advertising & Consumer Insight, Global Cultures and Consumers, and Digital Marketing & Web Analytics. A completed application includes GRE or GMAT scores, official transcripts, a resume, two letters of recommendation, a personal statement, and a $35 application fee. Some applicants can receive a waiver for the GRE or GMAT scores for exceptional academic work, professional certifications, completion of another master's or terminal degree, or extensive work experience. 

Graduate Tuition/Fees: $16,992


#4 – Indiana University–Bloomington 

Master of Science in Marketing

Bloomington, IN

Because of its excellence in research output and teaching, Indiana University, a public institution of higher learning located in Bloomington, IN, is considered a Public Ivy. IU offers an online Master of Science in Marketing through the Kelley School of Business. The program is designed for working professionals from a variety of industries, allowing marketing professionals to gain deeper knowledge or individuals from other industries to add expertise in marketing to their portfolio. The program can be completed in one to three years depending on the pace with which individuals pursue classes. Courses in the program include Business Marketing Strategy and Management, Managing Accounting Information for Decision-Making, and Marketing in the Era of Digital Technology. IU also offers a dual degree program that combines the MSM with a Master of Business Administration, allowing students to gain additional business knowledge to help them succeed in their career. IU offers two different start times for the program.

Graduate Tuition/Fees: $9,225 in-state; $31,932 out-of-state


#3 – Boston University

Master of Science in Global Marketing Management

Boston, MA

Located along the famous Green Line in the Fenway-Kenmore and Allston neighborhoods in Boston, Boston University is a large private research university. BU offers a Master of Science in Global Marketing Management available online through their Metropolitan College. The program consists of ten classes and takes between 18-24 months to complete. Students are grounded in traditional marketing concepts and practices, as well as cutting edge areas like eCommerce, project management, and data analysis. This allows graduates to pursue marketing-related careers in a variety of settings, including business, industry, non-profit, and international NGOs. Classes offered include International Business, Economics, and Cultures; The Innovation Process: Developing New Products and Services; and Market and Economic Research and Analysis. Classes in the program are taught by the same award-winning faculty who teach in the traditional program. Most classes are offered in an asynchronous format, allowing for maximal convenience. BU offers significant financial aid through a variety of sources, including scholarships, loans, graduate assistantships, and payment plans. 

Graduate Tuition/Fees: $52,816


#2 – The University of Alabama 

Master of Science in Marketing with a Specialization in Marketing Analytics

Tuscaloosa, AL

The oldest and largest public university in the state, the University of Alabama is a large public research institution of higher education. Individuals can get a Master of Science in Marketing with a specialization in Marketing Analytics online degree through UA. The program trains individuals in the latest analytical methods in the field, giving graduates knowledge of the cutting edge practices and principles in the field. This is a perfect degree for individuals interested in moving their career further along. The curriculum is composed of 11 total courses, with six dedicated to marketing and five dedicated to statistics. Classes in the program include Global Marketing Management, Advanced Statistical Data Management, and Advanced Import/Export Strategy. Applicants should possess a bachelor's degree from an accredited institution with at least a 3.3 cumulative GPA. They also need to submit GRE test scores, a resume, and a statement of purpose. UA also provides scholarships and financial aid options to help with the cost of tuition. 

Graduate Tuition/Fees: $10,780 in-state; $29,230 out-of-state


#1 – Liberty University 

Master of Science in Marketing

Lynchburg, VA

Liberty University regularly has one of the largest enrollments of any school in the nation and is a private conservative Christian university located in Lynchburg, VA. LU offers a Master of Science in Marketing online. At LU, the degree is designed especially for persons interested in moving into leadership positions in the industry and is particularly well-suited to individuals with work experience in marketing. The program consists of 12 classes and can generally be completed in about one and a half years. LU offers four different specializations, including Public Relations, Digital Marketing & Advertising, Project Management, and Sports Marketing and Media. Some of the classes offered in the program include Strategic Communication Campaigns for the Digital Age, Economics and Financial Management of Sport, and Media Technologies and Communication Strategies. LU offers a variety of options for scholarship opportunities for qualified individuals. LU also has a very generous tuition reduction plan for First Responders like EMS, firefighters, police, and others that qualified students are encouraged to check out. 

Graduate Tuition/Fees: $7,904